Silsal — E-commerce Funnel & WhatsApp Automation Map
Magento storefront · UAE / KSA / Qatar · Internal stakeholder reference
Acquisition
Conversion
Retention / Re-engagement
WhatsApp Trigger Point
Inbound Traffic ↓
1
Traffic Sources
Acquisition
Meta Ads
UAE / KSA / Qatar
Google Ads
Branded + Non-branded
Organic Search
Direct + Referral
Instagram Organic
Email / Newsletter
2
Site Engagement
Acquisition
Landing / PV
T1
Category Browse
Product View (ViewContent)
Pop-up offer banner — WhatsApp opt-in opportunity (10% off in exchange for phone number)
3
Conversion Path
Conversion
Add to Cart (ATC)
T3
Initiate Checkout (IC)
T2
T4
Purchase
T7
Cart abandoned 24hr →
T5 free shipping nudge
· 7d →
T6 last-chance / scarcity
4
Post-Purchase & Retention
Retention
Order Confirm
T7
Shipped
T8
Delivered
T9
Review request (+7d)
T10
Referral push (+10d)
T11
Cross-sell by category (+14d)
Re-engagement 30 / 60 / 90d
T12